Since 1948 , the promoters of Bansal Overseas, started a small rice retailing business in distt. Karnal (Haryana).

Through the years, the emphasis has always been on delivery of the finest quality Basmati, to the consumer. Hence Bansal Basmati, being the producers of Long Slender Basmati Rice carved its niche in not only the domestic but also the International markets. Bansal Basmati, soon became one of the market leaders based on consistent high quality in terms of purity, flavour and length of grain. The Company today, is run under the leadership of the Bansal family. The CEO, Mr. Satpal Bansal ably assisted by his son Mr. Munish Bansal. The company markets its products in USA, Canada, UK, Germany, Australia, Austria, Norway, Russia, Singapore, Iran, Kuwait, Saudi Arabia, Behrain, U.A.E., Spain, Italy, France and Denmark and many other Gulf countries.

Most Modern and Fully Automatic Parboiling Plant : UNIT II

Sortex Modern Machines

While retaining a focus on methods that ensure finest natural flavour of Basmati, automatic computerised plants to provide customers the most perfect grains of Basmati. Hi-tech machinery dries the paddy for processing. Automatic Computerised Machines remove the rice husk, polish, de-stone and sort the best grains of Basmati Rice.

While retaining a focus on methods that ensure finest natural flavour of Basmati, automatic computerised plants to provide customers the most perfect grains of Basmati. Hi-tech machinery dries the paddy for processing.

Automatic Computerised Machines remove the rice husk, polish, de-stone and sort the best grains of Basmati Rice.

Then very latest machinery ensures consistent bag weights for hygienic packing in to 1Kg, 2Kg, 5Kg, 10Kg, and 20 Kg bags and cartons. Packaging varies from attractive poly pouches to TYVEK* bags to traditional gunny sacking.

It is this concern for quality that allows Bansal Basmati to retain its price leadership position in a highly competitive and price-sensitive market.

Exports
In the long-grained Basmati Rice, there is no extra starch which makes ordinary rice sticky and messy, and each grain is whole and complete after cooking, making it easy to digest. Today, Basmati has captured nearly 20% of the world market.